In an increasingly connected world, investing in cybersecurity means investing in the future of your business, and Microsoft, together with Kinix, is your best ally on this journey.
Cybersecurity
Why Microsoft is the strategic choice for large enterprises!
The digital landscape has never been so challenging. According to recent studies, more than 40% of Brazilian companies already prioritize security and robustness in their strategic projects, and by 2026, 41% of IT initiatives will focus on cloud security. At the same time, generative AI and automation are transforming operations, including defense against attacks.
In a world where cybercrime can cost trillions globally, protecting data, identities, and processes is no longer optional: it is a strategic imperative.
Why is security a priority now?
- Increase in sophisticated threats: AI attacks, ransomware, and advanced phishing.
- Hybrid and multicloud environments: more points of vulnerability.
- Compliance and regulations: LGPD, ISO, audits require robust controls.
- Pressure for business continuity: security breaches impact revenue and reputation.
(IDC data: by 2030, 59% of revenue will come from digital products — security is the foundation for this transformation.)
Trends shaping corporate security.
- Zero Trust: no identity is trusted by default.
- Smart SOC: AI-powered operations to reduce response time.
- Data protection and DLP: prevent leaks and ensure compliance.
- IoT and multicloud security: adaptive policies and continuous monitoring.
Benefits for large enterprises.
Risk reduction: proactive attack blocking and rapid mitigation.
Operational efficiency: fewer isolated tools, more automation, and intelligent reports.
Guaranteed compliance: support for global standards and simplified audits.
Scalability: protection for multicloud and IoT environments.
How Microsoft is leading this transformation...
Microsoft offers an integrated platform that covers identities, devices, data, and the cloud, with AI and automation:
- Microsoft Defender XDR: advanced threat protection for endpoints, email, and identity.
- Microsoft Sentinel: cloud-native SIEM integrated with the Defender portal for unified operations.
- Microsoft Entra: identity and access management with adaptive policies and compromised credential protection.
- Microsoft Purview: governance and protection of sensitive data with labels and DLP.
- Microsoft Intune: device management and enforcement of security baselines.
- Security Copilot: generative AI for triage, investigation, and hunting using natural language.
- Microsoft Defender XDR + Sentinel use AI and signal correlation for near real-time detection.
- Defender for Office 365 blocks phishing before the user opens the email (Safe Links and Safe Attachments).
- Defender for Endpoint applies immediate behavior-based protection against malware.
- Entra ID Protection identifies compromised credentials and lateral movements in seconds, with automatic alerts.
- Sentinel correlates signals and generates incidents almost instantly after analysis rules are triggered.
- With Security Copilot, screening and investigation are accelerated by up to 50%, according to real cases.
- Elanco: reduced incident response time by 50% using Security Copilot and Defender Experts, saving over $300,000/year. [news.microsoft.com]
- Cielo: ao integrar Defender XDR, Sentinel, Intune e Purview, acelerou detecção e resposta, eliminando silos e aumentando a eficiência operacional. [partnersales.com.br]
AI Agents in Security Copilot : automate critical tasks (phishing, DLP, vulnerabilities), delivering faster and more accurate responses. [news.microsoft.com] , [olhardigital.com.br]
Five strategic trends:
- Defensive AI vs. Offensive AI (use of intelligent agents).
- Security for cyber-physical systems (real-world impact).
- Post-quantum cryptography as a priority.
- Expanded Zero Trust for hybrid environments.
- Autonomous SOC with AI to handle attacks at scale. [techenet.com]
Kinix, a Microsoft partner, supports your cybersecurity journey by offering a free assessment to measure risks and define a personalized action plan, accelerated deployment of Microsoft Security solutions, and managed services for continuous monitoring and incident response.
Schedule your Express Assessment by email: comercial@kinix.com.br.
